Entrada [noun] — ə̇n‧ˈträdə — an expedition or journey into unexplored territory.

When I first met Jim Cleary, he was GM of our Club at ArrowCreek. He listened patiently to our plans for building a 501c3 that could support touring musicians as they came west with stops at our beautiful Home Base.

Little did we know.

Lynn at an outdoor For the Song show at ArrowCreek

It took time, and it took generous ownership plus  the next leadership group to approve the plan, and we were off! We’ve since hosted 19 artists for 45 shows in Northern Nevada and Lake Tahoe to tremendous results — like this!

When I planned this motorcycle trip around Phill Scott’s generous invitation to the Alabama/Tennessee football game, I thought it would be a great time to scout other Mountain West communities for similar private club environments. We could, should and plan to deliver fantastic touring acts to serve Mountain West communities that would not otherwise see these incredible songwriters and bands. 

St. George and Albuquerque (which we’ll get to later) seem ripe locales to consider building For the Song chapters in 2027. So I perused St. George’s private residential communities. I saw the incredible Troon property Entrada at Snow Canyon, and with ArrowCreek GM Steve Munch’s help, discovered that it is run by none other than joltin’ gentleman Jim Cleary. He is a kind and thoughtful man, but I had no idea if he had really been intrigued by the original idea. But now that we have proof of its success and repeatability, BAM…, we have an excellent possibility! Jim hosed me at the gorgeous Entrada property in St. George – a community of more than 100K residents with an appetite for great entertainment as evidenced by the mini-Red Rocks of Tuacahn, that hosts mostly theater but some music acts, too. Entrada has a history of success with local bands and shows. There is a hunger for more and we can provide it. AND, LOOK AT THIS PLACE!

I love it when a plan comes together. Or even starts to. Thanks, Jim and Steve…, we look forward to NEXT!